Established in 1975, Feedem is a large contract catering company in South Africa
which manages in excess of 300 sites and employs more than 3200 people
ranging from dieticians, chefs and human capital specialists to hygiene experts.
We provide a wide range of catering and associated services to clients in all industries. Outsourcing your catering services to us will allow you to focus on your core business while benefiting from our expertise. This will improve your economies of scale, infrastructure and ability to add instant capacity to your organisation.
From executive dining to express meals, from big events to intimate functions, from corporate catering to need-specific nourishment – we do it all. We combine the finest quality products with the freshest ingredients. We also add our attention to detail, texture, style and taste to turn eating into a special event.
We customise our catering and services according to your needs. Our services are offered with confidence as everything we do is underpinned by an ethical code and full compliance with all the relevant industry standards and regulations.
We have a country-wide footprint with our head office in Johannesburg, and regional offices in Cape Town, Durban, George, Worcester, Port Elizabeth, Rustenburg, Kimberley and Bloemfontein.
Creativity and care as part of our expertise
Our team includes competent managers, dieticians, nutritionists, trainers, chefs, HR specialists, project managers, technicians, hygiene experts and maintenance staff. We draw on the collective expertise of this team to offer each client our best service.
Every plate of food we serve is special. Giving attention to detail and adding a personal touch is important to us. We love what we do. We are passionate about food and we believe in the social value of sharing food. We also bring this enthusiasm to the table when we do business.
We are the largest independently owned catering company in South Africa with an annual turnover that exceeds R600 million. Feedem’s more than 40 years of experience has earned us a reputation of providing the highest level of service and quality. We serve clients in various sectors, including education, hospitals, retirement, sports and mines. We also manage industrial cafeterias and corporate staff restaurants. We have a wealth of operational experience, resources, processes and technology to ensure that all our clients are happy with our service.
We are represented nationally with offices in Gauteng, North West, Free State, Northern Cape, Eastern Cape, KwaZulu-Natal, Northern Cape, Free State and the Western Cape. Our 3200 staff members see to it that we serve more than 50 000 meals a day. We manage more than 300 kitchens and staff restaurants. We serve corporate clients such as Siemens, MMI Holdings, Life Healthcare and Pathcare, and we own the restaurants at Cango Caves and Cape Point.
The philosophy of happy staff, happy clients
We believe that happy staff members will lead to satisfied clients. In this way, we create a family environment and invest in our staff to ensure that this caring is carried through to our employees. We have a flat management structure, competent managers and an open-door policy. For long-term catering contracts, we place dedicated food-service managers at the clients’ premises to ensure ongoing supervision of the operation.
We feel that it is important to recruit the right people and to care for our staff. Our staff’s motivation and skill will dictate the success of our company. You will therefore be served by professional staff members who are passionate and enthusiastic about their jobs.
We also focus on quality food, good taste and speedy service. It is our experience that the people managing the catering operation can make or break a contract. As a result, our front-of-house experience strengthens the success of our catering services.
Consistently good quality
We adhere to all the relevant industry standards and undergo regular internal and external audits to measure our effectiveness. We combine the finest quality products with the freshest ingredients and add our attention to detail, texture, style and taste to serve really good food and drinks.
Everything we do is underpinned by an ethical code, full compliance with BBBEE (Level 2 contributor) and all the relevant industry standards and regulations. We have developed and implemented an internationally recognised quality assessment programme. Key areas of performance are assessed by a quality assurance consultant and appointed senior personnel on an ongoing basis.
Outsourcing your catering and cleaning services to us will allow you to focus on your core business while benefiting from our expertise, economics of scale and infrastructure. We take into account our clients’ needs, budgets, time constraints, locations and dietary requirements. We offer the full spectrum of catering, from long-term catering contracts to once-off events. We also manage facilities and offer maintenance, cleaning and laundry services. In addition, we offer consulting services to clients who require professional input on catering services, commercial kitchen and restaurant design, equipment and more.
Good corporate citizenship
We believe in caring for profits, people and the planet. We care for people through our empowerment initiatives, ongoing training programmes, our investment in culinary excellence (partner in SACA’s Centre for Culinary Excellence) and various sponsorships. Our responsible waste management programme, eco-friendly wormeries and herb and vegetable gardens show our commitment to caring for the environment.
At Feedem we believe food brings friends, families, colleagues, clients and companies together. Food allows us to nurture, celebrate and say thank you. That is why we find pleasure in turning an ordinary meal into an extraordinary one. Over and above the nutritional value of our meals, we also look at the visual appeal, taste, texture and style. Whatever your catering needs are, we will do everything possible to make it special for you.
We also believe in the philosophy of happy staff, happy clients. In this way, we create a family environment and invest in our staff to ensure that this caring is carried through to your employees. As a result, Feedem is a caring place where our more than 3000 employees feel they belong. We believe that people will invest their talent and time in our organisation if we offer worthwhile returns on their contribution. Our BEE programme is broad-based, which means that we empower a wide range of previously disadvantaged people – from alliances with strategic partners to profit-share schemes for employees. We believe in creating a nurturing work environment by encouraging continuous learning, open communication and personal and professional development. We reward and celebrate achievements appropriately and grow through challenges, feedback and the willingness to learn.
It is important for Feedem to take our societal and natural environment into account in the way we conduct our business. These credentials and initiatives confirm our commitment.
Regular internal and external audits ensure that we comply with all the relevant industry standards and regulations:
We want Feedem to be a caring place where our more than 3200 employees feel they belong. We believe that people will invest their talent and time in our organisation if we offer worthwhile returns on their contribution. Our BBBEE programme is broad-based, which means that we empower a wide range of previously disadvantaged people – from alliances with strategic partners to profit-share schemes for employees. We believe in creating a nurturing work environment by encouraging continuous learning, open communication, and personal and professional development. We reward and celebrate achievements appropriately, and grow through challenges, feedback and the willingness to learn.
We have a competent management team arranged in a flat structure to allow easy access to expertise. We also employ specialists such as registered dieticians, qualified chefs and food service managers.
We employ full-time registered dieticians and nutritionists to take care of the nutritional value of our meals and to cater for the dietary requirements of specific groups of people. This includes nutritious meals for employees, patients, the elderly, students and learners in school residences or play schools. We prepare special meals for people involved in sports and physical activities, and for those with diabetes, weight problems, high cholesterol and other health challenges.
Our clients include corporates, companies, SMMEs, individuals, NGOs and NPOs.
All industry sectors:
Any length of time:
Current clients include the school cafeteria at Wynberg Boys’ High School, the school cafeteria at the American International School of Cape Town, the hostels at Boland Agricultural School and Langenhoven Gimnasium, the student cafeterias at the University of the Western Cape and the Central University of Technology.
RMB Corvest in partnership with Agile Capital acquired a significant holding in local catering service provider, Feedem.
RMB Corvest, together with Agile Capital, invests in established businesses across Sub-Saharan Africa with proven track records. We focus on creating long-term profitable partnerships that are both stable and supportive, by partnering with Agile Capital and the management team, we have facilitated the creation of a Black-owned services enterprise and bolstered the existing management team with the appointment of Bazil Lauryssen as Chief Executive Officer. Feemed is more than 51% Black owned and more than 30% of the business is owned by Black Women.
Feedem is one of the largest independently owned service providers within the local outsourced catering industry, with more than 3200 employees managing over 260 sites. Feedem has a national footprint with offices in all major South Africa cities.
The enhanced Black Economic Empowerment credentials embedded within this deal provides access to new markets whilst strengthening and adding further value to existing contracts.
Agile Capital structured the deal through its R500 million Zico 2 fund. Agile’s CEO, Tshego Sefolo, has agreed to be Chairman of the Feedem Group Board and is joined by Londeka Shezi on the board. Genevieve Alberts and Phumi Twantwa will represent RMB Corvest on the Feedem Board.
Following the transaction Feedem will be owned by RMB Corvest(27%), Agile Capital(35%) and the Management Team(23%) with the Founders holding a residual share of 15%. Agile Capital recognises and supports BEE as an imperative, bringing together diverse skills to add value – thereby ensuring the holistic growth and invigoration of its targeted investment vehicles, whilst increasing returns.
The company further diversified through its acquisition of a synergistic cleaning services company, rebranded as Cristal Solutions, employing in excess of 600 people. Cristal Solutions offers a comprehensive range of cleaning, hygiene, pest control and labour resources and services to malls, corporates, business parks, hospitals, government facilities, factories and warehouses, and is ready for expansion having secured new contracts recently. This operation extends the reach and profitability of the overall business.
Using Feedem as a platform, we recognise the very real potential to develop a new multi-service group through both organic growth and further acquisitions. With our expertise in Private Equity, the liquidity we offer, and our experienced executive team bringing its diverse skills to this partnership, we view this transaction as a remarkable opportunity to make a significant contribution to the South African business landscape, by creating much needed employment, training and improvement to the quality of lives of our people.