Established in 1975, Feedem is a large contract catering company in South Africa
which manages in excess of 300 sites and employs more than 4 000 people
ranging from dieticians, chefs and human capital specialists to hygiene experts.
We provide a wide range of catering and associated services to clients in all industries. Outsourcing your catering services to us will allow you to focus on your core business while benefiting from our expertise. This will improve your economies of scale, infrastructure and ability to add instant capacity to your organisation.
From executive dining to express meals, big events to intimate functions, corporate catering to need-specific nourishment – we do it all. We combine the finest quality products with the freshest ingredients. We also add our attention to detail, texture, style and taste to turn eating into a special event.
We customise our catering and services according to your needs. Our services are offered with confidence as everything we do is underpinned by an ethical code and full compliance with all the relevant industry standards and regulations.
We have a country-wide footprint with our head office in Johannesburg, and regional offices in Cape Town, Durban, George, Worcester, Port Elizabeth, Rustenburg, Kimberley and Bloemfontein.
As part of its Expansion Acquisition Strategy, the Feedem Group acquired 100% of the Focus Pest Control (Pty) Ltd business in March 2020 and is now a subsidiary of the Feedem Group (Pty) Limited. Focus Pest Control & Hygiene, provides integrated solutions to various industries and we look forward to offering this expanded service to our existing as well as new clients.
In April 2018 Feedem Group (Pty) Ltd acquired Versatex Trading 182 (Pty) Ltd – in addition to its base of longstanding cleaning contracts, Versatex also provides specialised Data Centre Cleaning services nationally.
In March 2017, RMB Corvest in partnership with Agile Capital and the management team acquired the Feedem Pitseng and Cristal Solutions businesses. The new company, Feedem Group (Pty) Ltd, was rated a Level 2 contributor in terms of the B-BBEEE codes.
In December 2017 the Feedem Group’s Black Economic Growth Empowerment credentials were further enhanced as a Level 1 contributor, being 77% black owned, of which 32.27% are black females. The shareholders intend to continue growing the catering, cleaning, hygiene, pest control and related services by means of a range of offerings to our existing and new clients to the standard which has become synonymous with the Feedem brand and culture.
In 2015 Feedem Pitseng achieved some exciting milestones – we celebrated our 40 years in operation! This was the perfect time to evaluate our company’s name and logo to ensure it was in sync with who we are and where we are going. After careful consideration, we chose a new logo and shortened the name Feedem Pitseng to just ‘Feedem’, but with a more modern look that captures the company’s future direction. The new logo reflects Feedem’s principles of customer focus, innovation, steady and sustainable growth and harmony, conveying Feedem’s sincere commitment to our customers.
By 2012 Feedem Pitseng expanded its national footprint with offices in Port Elizabeth, East London and Bloemfontein. We now have offices in all the main business areas in South Africa.
Pitseng Site Services was formed in 1998 with a majority black shareholding. In 2008 Pitseng Site Services merged with Pitseng Catering Services to form Feedem Pitseng, a single unified BEE company.
In 1996 Feedem bought Magnum Cleaning Services who later became Cristal Solutions in order to expand its services offering into cleaning, resources, hygiene and pest control.
In 1992, Catering Services (Pty) Ltd was created, and on 1 March 2008, Catering Services (Pty) Ltd merged with Site Services (Pty) Ltd to form a single unified BEE company called Feedem (Pty) Ltd with Jeremy Webb, Andrew Constandakis, Jabu Ngwenya and Dina Aphane as shareholders.
Further strategic decisions were made and Feedem Catering Services (Pty) Ltd opened up an office in Cape Town where the current Regional Director for the Coastal Operations, Elnastien Kotze, was appointed in 1990.
In 1989, Feedem Catering Services (Pty) Ltd embraced the spirit of transformation and joined forces with Thebe Corporation to create the first BEE company in the industry called Site Services (Pty) Ltd. After a few years of operation, Feedem Catering Services bought the shares of Thebe Corporation for R1 million.
By 1987, the directors were approached by Mike Maree and William Bolton who wanted to enter the staff restaurant environment with the experience they had gained in the industry. Feedem Catering Services (Pty) Ltd was then founded. After a year of hard work, Feedem Catering Services (Pty) Ltd signed its first contract with Marley Tiles, earning monthly a revenue of merely R3000. Feedem Catering Services (Pty) Ltd continued to grow and opened up the markets of Namibia, Botswana and Transkei. The decision was then taken to employ its first District Manager, Gerard Welling.
In 1985, Jeremy commenced with the building of an office block in Alrode South. Soon after, Feedem moved its operations with the idea of starting a central kitchen. This proved to be quite difficult for a small catering business whose main challenges included demanding lunch-hour catering and logistics.
The office in Alrode South was first occupied by six people who shared only one desk. This team of six included three of our current shareholders, namely Jeremy Webb, Dina Aphane and Andrew Constandakis, who joined Feedem as director in 1984.
Feedem (Pty) Ltd was started by Jeremy Webb in 1975 to deliver cooked meals to construction sites in and around Edenvale in Johannesburg. Feedem’s first place of operation was a small store in the Meadow Brooke shopping centre in Edenvale.
Creativity and care as part of our expertise
Our team includes competent managers, dieticians, nutritionists, trainers, chefs, HR specialists, project managers, technicians, hygiene experts and maintenance staff. We draw on the collective expertise of this team to offer each client our best service.
Every plate of food we serve is special. Giving attention to detail and adding a personal touch is important to us. We love what we do. We are passionate about food and we believe in the social value of sharing food. We also bring this enthusiasm to the table when we do business.
We are the largest independently owned catering company in South Africa with an annual turnover that exceeds R900 million. Feedem’s more than 45 years of experience has earned us a reputation of providing the highest level of service and quality. We serve clients in various sectors, including education, hospitals, retirement, sports and mines. We also manage industrial cafeterias and corporate staff restaurants. We have a wealth of operational experience, resources, processes and technology to ensure that all our clients are happy with our service.
We are represented nationally with offices in Gauteng, North West, Free State, Northern Cape, Eastern Cape, KwaZulu-Natal, Northern Cape, Free State and the Western Cape. Our 4 000 staff members see to it that we serve more than 50 000 meals a day. We manage more than 300 kitchens and staff restaurants. We serve corporate and industrial clients such as Momentum Metropolitan, Nedbank, Engen and FNB.
The philosophy of happy staff, happy clients
We believe that happy staff members will lead to satisfied clients. In this way, we create a family environment and invest in our staff to ensure that this caring is carried through to our employees. We have a flat management structure, competent managers and an open-door policy. For long-term catering contracts, we place dedicated food-service managers at the clients’ premises to ensure ongoing supervision of the operation.
We feel that it is important to recruit the right people and to care for our staff. Our staff’s motivation and skill will dictate the success of our company. You will therefore be served by professional staff members who are passionate and enthusiastic about their jobs.
We also focus on quality food, good taste and speedy service. It is our experience that the people managing the catering operation can make or break a contract. As a result, our front-of-house experience strengthens the success of our catering services.
Consistently good quality
We adhere to all the relevant industry standards and undergo regular internal and external audits to measure our effectiveness. We combine the finest quality products with the freshest ingredients and add our attention to detail, texture, style and taste to serve really good food and drinks.
Everything we do is underpinned by an ethical code, full compliance with BBBEE (Level 1 contributor) and all the relevant industry standards and regulations. We have developed and implemented an internationally recognised quality assessment programme. Key areas of performance are assessed by a quality assurance consultant and appointed senior personnel on an ongoing basis.
Outsourcing your catering and cleaning services to us will allow you to focus on your core business while benefiting from our expertise, economics of scale and infrastructure. We take into account our clients’ needs, budgets, time constraints, locations and dietary requirements. We offer the full spectrum of catering, from long-term catering contracts to once-off events. We also manage facilities and offer maintenance, cleaning and laundry services. In addition, we offer consulting services to clients who require professional input on catering services, commercial kitchen and restaurant design, equipment and more.
Good corporate citizenship
We believe in caring for profits, people and the planet. We care for people through our empowerment initiatives, ongoing training programmes, our investment in culinary excellence (partner in SACA’s Centre for Culinary Excellence) and various sponsorships. Our responsible waste management programme, eco-friendly wormeries and herb and vegetable gardens show our commitment to caring for the environment.
At Feedem we believe food brings friends, families, colleagues, clients and companies together. Food allows us to nurture, celebrate and say thank you. That is why we find pleasure in turning an ordinary meal into an extraordinary one. Over and above the nutritional value of our meals, we also look at the visual appeal, taste, texture and style. Whatever your catering needs are, we will do everything possible to make it special for you.
We also believe in the philosophy of happy staff, happy clients. In this way, we create a family environment and invest in our staff to ensure that this caring is carried through to your employees. As a result, Feedem is a caring place where our more than 3000 employees feel they belong. We believe that people will invest their talent and time in our organisation if we offer worthwhile returns on their contribution. Our BEE programme is broad-based, which means that we empower a wide range of previously disadvantaged people – from alliances with strategic partners to profit-share schemes for employees. We believe in creating a nurturing work environment by encouraging continuous learning, open communication and personal and professional development. We reward and celebrate achievements appropriately and grow through challenges, feedback and the willingness to learn.
Our Values underpin everything we do and stand for. They define how we engage with our clients, customers, staff and how we would like to be treated by one another generally.
We want Feedem to be a caring place where our more than 4 000 employees feel they belong. We believe that people will invest their talent and time in our organisation if we offer worthwhile returns on their contribution. Our BBBEE programme is broad-based, which means that we empower a wide range of previously disadvantaged people – from alliances with strategic partners to profit-share schemes for employees. We believe in creating a nurturing work environment by encouraging continuous learning, open communication, and personal and professional development. We reward and celebrate achievements appropriately, and grow through challenges, feedback and the willingness to learn.
Tshegofatso Benedict Sefolo,
(Director & Shareholder
Phumelele Xolani Thabile Twantwa,
(Director & Shareholder)
(Director, Agile Capital)
Group Chief Executive Officer
(Director & Shareholder)
Maria Elnastien Kotze,
Chief Operating Officer
(Director & Shareholder)
We have a competent management team arranged in a flat structure to allow easy access to expertise. We also employ specialists such as registered dieticians, qualified chefs and food service managers.
We employ full-time registered dieticians and nutritionists to take care of the nutritional value of our meals and to cater for the dietary requirements of specific groups of people. This includes nutritious meals for employees, patients, the elderly, students and learners in school residences or play schools. We prepare special meals for people involved in sports and physical activities, and for those with diabetes, weight problems, high cholesterol and other health challenges.
Our clients include corporates, companies, SMMEs, individuals, NGOs and NPOs.
All industry sectors:
Any length of time:
Current clients include the school cafeteria at Wynberg Boys’ High School, the school cafeteria at the American International School of Cape Town, the hostels at Boland Agricultural School and Langenhoven Gimnasium, the student cafeterias at the University of the Western Cape and the Central University of Technology.